15. Ten mistakes that cost people weeks
Most early trouble is the same few mistakes. Here are ten, with the fix and the chapter that explains it. If you only read one page twice, make it this one.
1. Sending an email you did not read
SiteRevive writes a first email. You read it, you fix it, and you press Send. An owner can tell when no person looked at it. Fix: read every one out loud first (chapter 5).
2. Skipping the phone check
Owners look at their site on a phone. If you did not, you may be wrong about the problem. Fix: open the site and your sample on your own phone before you send or call (chapters 5 and 8).
3. Touring every page on the call
One problem, one fix, one question. A long tour loses the owner. Fix: show the one thing that fixes the problem and stop (chapter 8).
4. Saying the price more than once
Say it once, plainly, then stay quiet. Repeating it sounds like you are afraid of it. Fix: say it once, then leave the silence alone (chapter 8).
5. Promising a result
Do not tell an owner they will get more calls, more customers or more money. You do not know. Fix: say what you will build and when, and nothing about what will happen next (chapters 8 and 9).
6. Starting with no written agreement
Work with no page that says what is included, what it costs and who owns what is how good clients turn into arguments. Fix: write one page before you start (chapter 9).
7. Asking for passwords
Ask for access, never passwords. If an owner insists on giving you one, it goes in a password manager, never in an email. Fix: chapter 9, step 3.
8. Selling the next service too early
The website is the door. If the last thing is not running clean, the next thing is not a pitch, it is a problem. Fix: wait for the thirty-day check-in and let the owner name it (chapter 10).
9. Not counting
Without numbers, every quiet week feels like failure and every good week feels like luck. Fix: keep your tally on the ladder from chapter 11, every week.
10. Quitting after one quiet week
One week tells you very little. Three or four weeks of counts tell you where it stopped. Fix: find the weakest step, change one thing, and count again.
Check yourself
- I can say my own top three mistakes from this list.
- I have a fix written next to each.