14. Your first 30 days, week by week
If you do not know where to begin, begin here. This is a plain four-week plan for your first month. It uses only what is in chapters 1 to 11. Change it to fit your life.
No promises
This plan is a way to organise your time. It does not promise a reply, a call or a client in any week. Some weeks will be quiet. That is normal, and it is why you count (chapter 11).
Week 1. Set up, search, read
- Chapter 1: add your name and address in Settings.
- Chapter 2: pick one kind of business and one place you know.
- Chapter 3: run one small search.
- Chapter 4: read the reports. Open each owner’s website on your phone and see the problem with your own eyes.
Do not send anything this week. This week is for learning what a good lead looks like.
Week 2. Check, fix, send
- Chapter 5: read every email out loud before you send it.
- Fix anything that is wrong or sounds like you did not write it.
- Send a small number you can follow up on. Quality first, quantity later.
- Mark each one in Manage Leads, and keep your tally on your own sheet (chapter 11).
Week 3. Answer and talk
- Chapter 6: answer every reply the same day.
- Chapter 7: mark everything, so nothing is lost.
- Chapter 8: prepare for each call with the six things in “Before the call.”
- If no one has answered yet, do not panic. Go again with a fresh search, using chapter 7.
Week 4. Count and change one thing
- Open your tally. Write down each step of the ladder in chapter 11.
- Find the step where it stopped.
- Change one thing at that step. Not three.
- Write what you changed, so you can check it next month.
If a client says yes during these weeks
Stop and go to chapter 9. Write the one page, ask for access, never passwords, and start the clock when they send everything. A yes is a good problem. Do not rush it.
Check yourself
- I have a tally with a real number for each step, even if the number is zero.
- I know the one thing I will change next week.
- I did not skip the phone check in chapter 5.